Ahead of the Deepavali festival, the weekly goat market in Thiruppuvanam buzzed with activity, recording robust trade as sales crossed the ₹2.5 crore mark.The market, held every Tuesday in Sivaganga district, witnessed a massive influx of livestock and buyers early Tuesday morning. Around 4,000 sheep and goats, alongside more than a thousand chickens, were brought in from neighbouring districts including Madurai, Tiruchi, Dindigul, and Ramanathapuram.
Over a thousand traders and local buyers gathered at the market, driving up both demand and livestock prices.Animals priced by weight sold between ₹9,000 and ₹11,000 rupees for every 10 kg, while larger premium livestock fetched up to Rs.40,000 depending on their size, traders said.Traders noted that the approaching Deepavali festival significantly spiked demand and boosted prices. Due to the high volume of livestock brought to the market, total sales surpassed ₹2.5 crore.
Organisers also announced plans to host a special market on the coming Friday to accommodate final festive shoppers. Published - November 03, 2026 09:23 pm IST